Truth NYC, an advertising agency from New York City, recently created a holiday video campaign for its client Erno Laszlo, a luxury skincare brand, that was shot at various locations around New York.
What was different about this campaign, though, was that the agency shot the entire thing on an iPhone 6 Plus. The campaign includes 5 videos (3 embedded below), that use the iPhone 6 Plus’ improved 240fps Slo Mo mode.
From their press release:
Truth NYC created a captivating holiday video campaign for luxury skincare brand Erno Laszlo using iPhone 6 Plus, the biggest advancement in iPhone history. “Holiday Wonders” draws viewers into beloved New York City holiday experiences from ice-skating at Rockefeller Plaza to shopping along Fifth Avenue.
“iPhone 6 Plus was instrumental in helping us achieve our creative vision for this project—and do it in a brilliantly fast and effective way,” said Kenan Aktulun, founder of Truth NYC. “It opened up possibilities by allowing us to explore the life and energy of the holiday season in New York, in a truly mobile way.”
Here are the videos the agency shot:
It’s likely that the agency chose the iPhone 6 Plus because it has Optical Image Stabilisation, a feature that the smaller iPhone 6 doesn’t have.
What do you think of the videos? Let us know in the comments below.[via Loop Insight]