More Than a Million People Have Preordered Amazon’s Echo Auto Aftermarket Accessory

BY Evan Selleck

Published 9 Jan 2019

If you want to get a digital personal assistant in your car, there are ways. And Amazon’s aftermarket option has apparently proven very popular.

In 2018, Amazon announced a variety of different Alexa-enabled devices, including a microwave. At the time we also heard about Echo Auto, which is an aftermarket, wired accessory that goes in your car and gives you access to the wide range of Alexa skills and features. At the time, Amazon opened preorders for the device, but those were invite-only, which definitely limited the number of people who could preorder the accessory.

However, according to TechCrunch confirming as much with Amazon, that hasn’t stopped over a million people from ordering the device. The Echo Auto is still technically up for preorder, but you still need an invite, so it stands to reason that even more people out there who didn’t get the chance to order the accessory want to — and once they can, will do so.

“Apparently, the Echo Auto was in demand, too.

“We had over a million [pre-order] requests,” Rabuchin told us. “Now, we’re just starting to ship.”

Amazon says the device began to ship to the first set of customers in December, and pre-orders continue to be fulfilled.”

As mentioned above, those who got in early on the preorder madness will hopefully see the device land on their doorstep soon, as orders initially started shipping last month.

The device is cheap, priced at $24.99. It will allow you to check the news, play music, and connects to your car speakers. It has eight microphones built in and far-field technology so you won’t have to yell to get Alexa’s attention. You can head through the Amazon source link below to request an invitation from Amazon to preorder the Echo Auto, but there’s no guarantee that you’ll get the chance.

The Echo Auto does sound like a cool little gadget, especially if your car doesn’t have the ability to access things like Apple’s CarPlay or even Google’s Android Auto. To see Amazon sell over a million of an aftermarket accessory is pretty crazy, especially since it sounds like they could have sold more — and will once the device is out of its invitation-only phase.

Alexa is in demand these days, with Amazon recently also confirming it had sold over 100 million Alexa-enabled devices so far.

Did you preorder an Echo Auto?

[via TechCrunch; Amazon]