Apple: App Store Generated over $3 Billion in Revenue in December; January 1st Generated $240 Million in App Sales

BY Rajesh Pandey

Published 5 Jan 2017

App Store

Apple today announced that December was the biggest month for the App Store in terms of sales and revenue. The store had a total revenue of $3 billion from all forms of purchases, including in-app purchases and subscriptions. In addition, Apple notes that January 1, 2017 was the busiest day for the App Store ever with customers making total purchases of $240 million.

Last year, the App Store had a revenue of $1.1 billion compared to the $3 billion in revenue that it did in December 2016.

Apple had previously announced that November was the best month for the App Store. Apple notes that the App Store now has over 2.2 million apps and games, an increase of over 20 percent from the same time last year. The Cupertino company also paid developers over 20$ billion in 2016 alone, up by 40 percent from 2015.

App Store December

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

As for the most downloaded app, Pokémon Go easily took the crown, though it was only the fifth highest grosser of the year in terms of revenue. Other top grossing apps include Clash Royale, Monster Strike, and Fantasy Westward. When it comes to subscription, Netflix, HBO Now, Line, and Tinder were among the top apps to which users subscribed to.

As for Super Mario Run, Apple’s press release states that the game was downloaded over 40 million times in just 4 days since its release. It was also the most downloaded app globally on the App Store on Christmas and New Year’s Day.

Apple also notes that with the help of developers and through its (RED) campaign, the company raised over $17 million to fight against AIDS.