Apple Reaches 1.3 Billion Active Devices Out in the Wild

BY Evan Selleck

Published 1 Feb 2018

iPhone X Home screen

A lot of people have been buying Apple-branded devices for many years now, which Apple showcased to the world yet again with its fiscal first quarter 2018 earnings.

In the official press release sent out today, Tim Cook, Apple’s CEO, also made note of another major milestone the company has reached: 1.3 billion active devices across the globe. Adding to that, Cook also said that just in the last two years, that number has jumped up 30 percent. According to the company’s CEO, that indicates a clear sign to the “popularity of our products and the loyalty and satisfaction of our customers”.

Here’s the official statement from Cook:

“We’ve also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January. That’s an increase of 30 percent in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers.”

For those keeping track, Apple hit the 1 billion install base of active devices back in January of 2016.

One other interesting bit, as far as Apple’s iPhone X is concerned, is that the handset has apparently been ridiculously popular — which is contrary to a variety of rumors swirling around:

“We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup. iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.”

So, turns out that the iPhone X has been a successful new addition for Apple, even with its higher entry price.

Our Take

Despite the fact that there are plenty of think pieces out there detailing why someone thinks Apple is doomed, and while the company might have a less-than-stellar quarter here and there, it comes out swinging for the fences with this most quarterly earnings report. This is the biggest quarter in Apple’s history, according to Cook, so it stands to reason that the future is still pretty bright for the company that built the iPhone X.

How many Apple devices do you have active in your home right now?

[via Apple]