With the release of iOS 10.3 and macOS 10.12.4 to developers, Apple also announced the release of a new API that will finally allow developers to reply to comments on App Store reviews. This change in itself is huge and will allow developers to get better feedback for their apps and communicate better with their users.
However, leaving a review on the App Store is a clunky process especially from within an app. When a prompt comes up to leave a review on the App Store, you are redirected to the App Store. Apple is finally getting around to changing that as well with its new App Reviews API. The new API will allow users to directly leave a review from within an app. This makes the whole experience of leaving a review on the App Store for customers less cumbersome.
To ensure that developers don’t go overboard on prompting customers to leave a review, Apple will only allow developers to bring up the review dialog box inside their app only three times a year. And if a customer has already reviewed the app, they will not get the prompt. Additionally, if a customer dismisses the review prompt three times, they will not be prompted to review an app for another year. Further, there will also be a master switch provided to customers to toggle app review notifications from all apps.
All these changes will go live for the iOS and macOS App Store when Apple releases the final version of iOS 10.3 and macOS 10.12.4 to the public in March this year.
Despite the App Store being so popular, the reviews section of almost all major apps are usually pretty barren due to the cumbersome process of rating and commenting. With the new App Reviews API, Apple is finally giving both, customers and developers, what they want to foster a community on the App Store.[Via The Loop]