Apple To Give Retail Stores “Apple Store 2.0” Makeover To Celebrate 10th Anniversary

BY Jason

Published 18 May 2011

Apple Retail Store

We reported couple of days back that Apple maybe planning a big product launch to celebrate the 10th anniversary of its retail stores, which is tomorrow – May 19th.

9to5Mac reports that Apple’s big product launch is related to retail stores rather than a new product. According to 9to5Mac, Apple is giving the retail store experience a major makeover, which is internally referred to as “Apple Store 2.0.”.

According to 9to5Mac’s source, here are some of the changes:

  • Personal Setup will have new dedicated areas in stores called “Startup Sessions.”
  • The paper signs next to products will be replaced with iPads to probably provide more interactive information.
  • Will feature beefed up displays, which are described as “huge,” in addition to brand-new sound systems.
  • Apple to release a brand-new Apple Store iOS application that is even more interactive, which may be released on Sunday.
  • According to AppleInsider, Apple stores across the U.S. have been stocked with dozens of iPads, which will be used by employees on the floor.
  • New store or window displays.

The new retail experience has apparently been in the works for a while, spearheaded by CEO Steve Jobs, Design Chief Jony Ive and Senior Vice President of Retail Operations Ron Johnson.

We’ll keep you posted if there are any further updates so stay tuned here at iPhone Hacks or follow us on Twitter or subscribe to our RSS feed.

Do you plan to visit the local Apple Store to checkout the new retail experience? Let us know in the comments.