The ASUS ZenFone 5 is Another Shameless iPhone X Knock-Off

BY Evan Selleck

Published 27 Feb 2018

After Apple unveiled the iPhone X, there was plenty of feedback and hot takes about the smartphone’s “notch” design. Some people hated it and others didn’t mind it at all. But it looks like the notch has made an impact on the smartphone market as a whole.

It was recently reported that Google sees a future with the notch, especially from Android smartphone manufacturers, and, as such, has made it so that Android P (the next major version of the mobile operating system) supports the notch design in upcoming devices. We have already seen companies like Leagoo debut the S9, which the company touted as “the world’s first ‘Android iPhone X'”, which is apparently something to be proud of.

Now, ASUS is here with a real contender of their own.

The Verge got some hands-on time with the new device, which, for its part, does have some worthwhile bullet points to be proud of: 90% screen-to-body ratio, for one. And a 20% smaller notch when compared to the iPhone X for another. But the similarities to Apple’s flagship iPhone are clear as day, and even ASUS wanted to get ahead of the comparisons, saying that “we cannot get away from what users want” when talking about the ZenFone 5:

“Ahead of today’s Zenfone 5 launch at Mobile World Congress 2018, Asus hosted a media briefing to tell us about its new phone and directly address the very familiar notch at the top of the device. ‘Some people will say it’s copying Apple,’ said Marcel Campos, Asus’ global head of marketing, ‘but we cannot get away from what users want. You have to follow the trends.'”

If you’re curious about overall specs of the ASUS ZenFone 5, here are they are:

  • 6.2-inch LCD (2246×1080) display
  • Qualcomm Snapdragon 636 processor
  • 64GB of built-in storage
  • Either 4GB or 6GB of RAM
  • Dual rear cameras (one 12MP, one 8MP wide-angle)
  • Face Unlock

So, there we go. This is something we’re going to start seeing a lot of, whether we like it or not.

Our Take

ASUS’s comment up there, about giving customers what they want, seems really strange. The iPhone X was only introduced back in September, with a launch in November — and ASUS already knows that this notch design is what people want? Okay then.

[via The Verge]