comScore: iPhone reaches record U.S. smartphone marketshare of 39 percent

BY Rounak Jain

Published 4 May 2013

comScore’s latest numbers for the three month period ending March 2013 show strong growth for Apple in the U.S. smartphone market, as it continues its lead as the top OEM in the region with an all-time high 39 percent market share, up from 36.3 percent in December.

Samsung maintains its second spot as the top OEM with 21.7 percent market share, but its growth is slower than the iPhone. Samsung is followed by HTC, Motorola and LG in the top U.S. OEM list.

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On the software front, meanwhile, Android continues to lead Apple by a huge margin, but it’s lost marketshare from 53.4 percent to 52 percent sequentially. The iPhone’s growth in percentage points is twice Android’s loss. Microsoft’s Windows Phone still trails BlackBerry in the U.S. with a 3 percent share.

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comScore’s data is based on the primary device used by its surveyors, which is a more accurate indication of actual marketshare than sales data.

Given Apple’s strong position in the U.S., it will be interesting to see if the company would even release the “budget iPhone” in the U.S. if it indeed ends up launching it.

Via: comScore