On Monday, June 8, Apple officially unveiled its brand new focus on music, which incorporates Apple Music, the company’s music streaming service, Beats One unlimited 24/7 radio, and Connect, a new way for artists to connect with their fans.
When it comes to Music, which has a very direct competitive beat when compared to other services within the music streaming marketplace, there’s a lot of conversation still going on regarding the company’s pricing for the monthly subscription. Earlier reports had suggested some hang-ups for Apple as they tried to work out a $7.99 monthly price, which would have automatically made it cheaper than the other services on the market.
Turns out, Apple may not have been focused on that aspect of their monthly pricing at all, as Eddy Cue revealed in a new interview with Billboard. According to Cue, Apple was far more focused on nailing the family subscription price, which the company has set at $14.99. Cue says the $9.99 monthly pricing isn’t an issue for music streaming services, but there are families that want to access music, too, and getting that monthly price right was far more important for the company:
“I think the cost of an album for a month of subscription is fair. Could you argue, $7.99 or $8.99? Who cares. I think where subscription is missing the boat is on the family — you have a spouse, boyfriend, girlfriend kids … the concept of signing up for these individual subscription plans multiple times is just not going to happen so we spent a lot of time with the labels to convince them that the real opportunity here is to get the whole family. With that, all boats rise.“
Cue would go on to say that he doesn’t believe Apple Music will “cannibalize” iTunes proper, where downloads will completely remove downloads from the equation for users. Cue believes downloads will be around “for a long, long time,” and that Music and iTunes can coexist without any issues.
What do you think of Apple Music?[via Billboard]