iPhone 5s and iOS 7 rank high in Google’s 2013 Zeitgeist list

BY Kelly Hodgkins

Published 18 Dec 2013


According to Google, 2013 was a pretty good year for Apple. So good that several Apple related products were among the most searched for terms on Google during 2013.

Not surprisingly, the top ranked Apple term was “iPhone 5s,” which ranked #3 in Google’s annual Zeitgeist list. Zeitgeist means “spirit of the times,” and the list is Google’s way of reflecting on the previous year by analyzing popular and trending search terms. Using search as a cultural indicator makes sense — if people are talking about it and it’s important, then they are also searching for it. Rounding out the top five were Nelson Mandela, Paul Walker, Cory Monteith and Harlem Shake.

Following close to the iPhone 5s was iOS 7, which climbed to the #11 spot. The iPad Air also made Google’s full list, clocking in at number 68. This is an impressive showing as Zeitgeist includes all search categories, not just technology. Besides its trending list, Google also released a video that summarizes the year in small bites as well as an interactive map that shows the top five searches in different geographic areas across the world.