iOS Leads Market Share Over Android, But Only in the U.S.

BY Tris Hussey

Published 27 Nov 2012

2012 11 27 07 52 40

In the ever-changing world of “who is tops in market share” scene, according to Kantar Worldpanel iPhone 5 sales have pushed iOS to 48.1% of U.S. market share over Android’s 46.7%. These data are tempered with a dash of reality—iOS tops Android in the U.S. market alone.

The report starts off rosy:

“The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3% and achieve its highest ever share of the US smartphone market within the next two periods.”
From: Kantar Worldpanel

Apple did it before with the 4S, so it stands to reason the very popular iPhone 5 will do the same. The year-over-year change for iOS was an impressive increase of 25.7% while Android a loss of 16.6%. And with over 60% of the sales coming from those of us upgrading our iPhone, Apple has reason to be pleased. The problem is that iPhones aren’t nearly as dominant in the rest of the world (from Kantar):

Apple’s rise in the US has not been replicated in quite the same way across Europe where Android still takes the lead, accounting for 73.9% of sales in Germany and 81.7% in Spain. However, it is now enjoying share gains in four of the five major European countries with a particularly strong performance in Britain where it holds a 32.7% share.

Click for large version.

Yes, iPhones have gained a bit in the U.K. and France, but that’s it. The rest of Europe, and the world, is an Android market. This might give more credence to Gene Munster’s claim of a cheap iPhone by 2014, in the meantime Apple is probably going to hold market share in the U.S. for a quarter or two, which will give them a solid boost.

The rest of the world, well, they’ll just have to work on that.

HT 9to5Mac

Charts and data from Kantar WorldPanel