Apple Renames ‘iPad Wi-Fi + 4G’ Model to ‘iPad Wi-Fi + Cellular’ Due to Pressure From Regulators

BY Jason

Published 13 May 2012

After coming under scrutiny over 4G branding of the new iPad in several countries, Apple has finally dropped the 4G branding on its website.

Apple is now calling the ‘Wi-Fi + 4G’ iPad model as ‘Wi-Fi + Cellular’. 

The change was noted by 9to5Mac, who report that Apple has made the change in the last 24 – 48 hours. Apple seems to have made the changes on its online store in UK, Australia, the U.S., Canada, UAE, Vietnam, Thailand, Singapore, New Zealand, Malaysia, Ireland, and Hong Kong.

The change in branding seems to be the outcome of the dispute between Apple and the Australian Competition and Consumer Commission.

Even though Apple had update their website to state that the 4G iPad did not support 4G LTE and WiMAX networks in Australia and sent an email to customers offering them a refund if they felt misled by the 4G branding, ACCC wanted Apple to change the name of the “iPad Wi-Fi + 4G” model as it felt that it could still mislead customers.

But Apple insisted that the branding of the “Wi-Fi + 4G” iPad in Australia is technically correct. Apple argued that ‘4G’ was simply there to convey the device’s superior data speeds rather than to denote that the iPad is compatible with 4G   LTE or WiMAX networks in Australia.

But it looks like Apple wasn’t able to convince the regulators and has decided to make the changes to avoid any further issues in these markets.

As you can see in the screenshot above, to keep things consistent, Apple seems to have also made the change on its US website as well.