More than half the mobile devices gifted on Christmas were iPhones or iPads

BY Jason

Published 29 Dec 2014

iphone 6 iphone 6 plus

Every Holiday Season, Apple witnesses a significant jump in iPhone sales as friends and family buy iOS devices to gift to their loved ones. It looks like this year is going to be no different, with Apple’s gadgets accounting for 51% of the new devices activated during the week leading up to Christmas Day.

The number comes from mobile app analytics firm Flurry, whose SDK is included in over 600,000 apps across platforms. From the company’s report:

Apple accounted for 51% of the new device activations worldwide Flurry recognized in the week leading up to and including Christmas Day (December 19th – 25th). Samsung held the #2 position with 18% of new device activations, and Microsoft (Nokia) rounded out the top three with 5.8% share for mostly Lumia devices.

To put this in perspective, for every Samsung devices that was activated, Apple activated 2.9 devices. For every Microsoft Lumia device activated, Apple activated 8.8 devices. While, the holidays in general and Christmas in particular are not the sole indicator of the smartphone market share and trends, it is safe to say that Apple’s newly released iPhone 6 and iPhone 6 Plus have had a blockbuster holiday season

flurry device activations

Flurry says the iPhone 6 was the top activated device, and its larger counterpart, the iPhone 6 Plus, was one of the top five. The company however doesn’t give exact figures, leaving us to guess the split between the two. Tablets overall accounted for 22 percent of device activations, but Flurry didn’t give any numbers for the iPad’s share.

Increase in device activations, as you would have guessed, led to a huge increase in app installs. Flurry says they tracked 2.5x the number of app installs on Christmas Day. Games and messaging apps saw the highest jump in installs, confirming that the two app categories are the most used on mobile devices.