T-Mobile announces Music Freedom and Unradio in Uncarrier 6.0 event

BY Evan Selleck

Published 19 Jun 2014

image Music Freedom

Have you ever wished you could just stream the music you want to listen to, without ever having to worry about a data cap? Well, T-Mobile heard those wishes and plucked them right out of the air, because the “Uncarrier” has officially announced Music Freedom, which will let you do just that.

As expected, T-Mobile’s CEO John Legere managed to build up plenty of momentum and excitement for the next “Uncarrier” movement, but this one may have come as a bit of a shock to most. Considering many rumors surrounding the event suggested we’d see deals on unlocked handsets, or even changes to the way the Magenta carrier shows pricing for its devices and plans, it turns out it’s something a bit more entertainment-themed.

The newest addition to the Uncarrier movement is called Music Freedom, and it is more or less exactly what it sounds like. From here on out, T-Mobile is going to let you stream music from specific services for no strike against your data bucket. That’s right: You can stream as much as you want, and even if you go over your data allowance doing other things, you’ll still be able to stream music without any extra charges (or throttling, apparently).

T-Mobile’s going to let the customers vote to add new services as the weeks go by, but as it stands right now Music Freedom has an umbrella over services like Pandora, Spotify, Rhapsody, iHeart Radio, Slacker, and iTunes Radio. There are obviously notable exceptions from that list, but T-Mobile figures people will vote for them and the (un)carrier will work on adding them.

image Unradio

Also part of the announcement? What T-Mobile is aptly calling “Unradio,” which is a service they are launching alongside Rhapsody to bring either free music streaming options, or a low-cost effort otherwise. For subscribers under T-Mobile that have subscribed to the network’s newest unlimited plans, Unradio will be free, and it will work much in the same way Pandora does — except you’ll get unlimited skips, the ability to replay your favorites, no advertisements, and other key bonuses. For those who want to access the streaming service that aren’t T-Mobile subscribers (or who don’t have the right plans), Unradio will cost $4.99 per month.

It’s a bold move indeed, especially for unlimited music streaming at no extra cost to the subscriber. It will be interesting to see how many new customers this new movement brings in. Are you thinking about switching now?

[images via The Verge]