Twitter Focuses on Live-Streaming Video With Official App for Apple TV

BY Evan Selleck

Published 14 Sep 2016

Twitter for Mac app icon

Back in August, rumors cropped up suggesting Twitter was working with Apple to launch an official, dedicated app for the Apple TV.

Now, less than a month later, that app has become a reality, and it’s available now for Apple’s fourth-generation set-top box running tvOS. The app is actually dedicated to live-streaming video, which, according to the official press release, aims to help Twitter users discover “premium video content” on their TV.

As far as that premium content goes, there will be quite a bit to choose from, especially when it comes to sports:

“The free apps will feature all live streaming video available on Twitter (including live streams of 10 NFL Thursday Night Football games, as well as content from MLB Advanced Media, NBA, Pac 12 Networks, Campus Insiders, Cheddar and Bloomberg News), and other Twitter content such as top Tweets and top global Vines and Periscopes. Anyone with these devices, regardless of whether they have a Twitter account or a pay TV subscription, can enjoy this experience.”

And there’s an exclusive feature to the Apple TV: The ability to enjoy premium streaming video content and tweeted video clips in a “seamless side-by-side video experience.”

Twitter for the fourth-generation Apple TV starts rolling out today, and will be available in a variety of markets in the weeks ahead. The app is also launching for the Amazon Fire TV and Microsoft’s Xbox One.

[via Twitter (PRNewswire)]