Facebook is not a stranger to being in hot water, and this year was certainly not different. When the company was dealing with fallout over Cambridge Analytica, for instance, a lot of different executives were asked about the social network and its CEO, Mark Zuckerberg.

One of the executives asked about Facebook’s role in society was Apple’s chief executive, Tim Cook. In an interview with MSNBC (which was hosted by Chris Hayes and Kara Swisher) earlier this year, Cook said that Apple is “not going to traffic in your personal life”, and went on to add that the company believes privacy is a civil liberty.

“We’re not going to traffic in your personal life,” Tim Cook, Apple’s chief executive, said in an MSNBC interview. “Privacy to us is a human right. It’s a civil liberty.”

This was a direct response to Facebook, which obviously does not necessarily align with those beliefs. The company is not only using its first smart display as a potential means of offering up marketing data for companies, but also uses two-factor security details for targeted advertising. However, Cook’s comments did not go over well with Mark Zuckerberg, according to a report this week from The New York Times. Zuckerberg was so mad, in fact, that he ordered his executive staff to drop their iPhones and adopt Android handsets (on the basis that Android has more users globally than iOS).

Cook would go on to say that he simply wouldn’t be in the same situation as Zuckerberg over privacy:

Zuckerberg didn’t take that lightly, of course, and went on to say that Apple’s comments were extremely “glib”, and that just because Apple “charges its customers more” doesn’t mean that Apple actually cares about its customers.

Here’s what Zuckerberg said earlier this year:

“If you want to build a service which is not just serving rich people, then you need to have something people can afford,” said Zuckerberg.

…

“I think it’s important that we don’t all get Stockholm Syndrome, and let the companies that work hard to charge you more, convince you that they actually care more about you. Because that sounds ridiculous to me,” said Zuckerberg.”

This particular detail is certainly interesting, but the full write-up from the NYT is definitely worth looking at, which you can find through the source link below. It goes into detail on how Facebook’s executives tried to make their way out of the darkness with all of the crisis moments the company has suffered recently.

What do you think? Does Apple care about you more than Facebook does?