Unlimited plans are back in full force with the wireless carriers in the United States, which means they keep getting shuffled, tweaked, and otherwise messed with as carriers try to eke out the most money from their subscribers.
The latest effort comes from Sprint, with the Now Network unveiling a pair of new unlimited offerings that shake up the features a bit. First up is what Sprint calls “Unlimited Plus”. With this plan, you get all of the premium features you might expect, as you’ll be forking over a bit more money on a monthly basis to get them. The plan includes unlimited data, talk, and text. Mobile hotspot users will get 15GB of high-speed data connectivity per month. And video streaming is capped at 1080p HD. While roaming in Canada or Mexico, subscribers will get unlimited talk and text, and up to 10GB of 4G LTE data connectivity.
The Unlimited Plus plan starts at $70 for the first line. If you get five lines, it’s $42 per month, per line. However, if you bring in your own devices, you can get the per-line cost down to just $22 per month. This plan also includes subscriptions to Hulu and TIDAL at no additional cost.
Meanwhile, the Unlimited Basic plan trims down the features and the cost. This still nets you unlimited data, talk, and text, but mobile hotspot usage is capped at 500MB of LTE per month. Video streaming is also capped at 480p (DVD-quality). If you travel abroad to Canada or Mexico, you’ll get unlimited talk and text, and 5GB of high-speed data.
The plan starts at $60 per month for the first line. If you bring over five lines, that cost per-line goes down to $32. Even if you bring your own devices, that $32 per-line cost remains the same, so no discount there.
Sprint also offers plans for the military and folks 55 years or older:
- Unlimited Military: Designed especially for veterans, active duty and reserves of the U.S. armed forces.
- Unlimited 55+A distinct Unlimited plan designed for people over 55 that provides exceptional value.
Unlimited Plus and Unlimited Basis will become available for subscribers beginning Friday, July 13.
Our Take
These plans aren’t completely out of the norm in the market these days. Still, one of the more frustrating “features” of these plans is the cap on video streaming. It will be interesting to see how these plans change if the planned merger between T-Mobile and Sprint actually goes through. This is something that has been in the works for quite some time now, and T-Mobile is pretty aggressive in its attempt to swallow up Sprint.
[via Sprint]