Last year, Apple removed more than 5000 iPhone apps with sexual content from the App Store so it was highly unlikely that Apple would approve Playboy’s native iPad app with uncensored content.
So to bypass Apple’s approval process, Playboy has just launched a new iPad optimized website where subscribers can access not only the latest issue, but the full archive of Playboy issues since 1953.
Here’s a snippet from Playboy’s press release:
From the inaugural issue with Marilyn Monroe to the current issue with rock heiress Lizzy Jagger on the cover, iPlayboy features every pictorial, interview, Centerfold, investigative reporting piece, story, advertisement and image that ever appeared in the magazine, more than 130,000 pages in total. Readers can search for a groundbreaking interview they read years ago, find classic fiction, or read about the most-recent celebrity cover model, all in one place. The site will be updated with each monthly issue so that it includes current content as well as archival features and pictorials.
Users have an option to opt for a month membership that costs $8 or a yearly membership for $60 or $100 for a two-year membership to access content on Playboy’s iPad optimized website. Playboy gets to keep 100% of the membership fee by bypassing the App Store. Apple charges a 30% commission on the sale of every iOS app from its App Store.
Users can access Playboy on the iPad by pointing Mobile Safari to i.Playboy.com.
Do you plan to subscribe to iPlayboy? What do you think about Playboy’s strategy to release an iPad optimized web app? Let us know in the comments.