Apple Watch is Dominating the Smartwatch Market

BY Rajesh Pandey

Published 7 Aug 2019

The latest data from Strategy Analytics points to Apple Watch taking a staggering 46% of the smartwatch share in Q2 2019. The Cupertino company shipped a staggering 5.7 million Apple Watch units worldwide in Q2 marking a 50% YoY increase.

In total, 12.3 million smartwatches were shipped in Q2 2019 and Apple shipped 5.7 million of them. The strong sales of the Apple Watch mean that it is notably ahead of its competitors and absolutely dominates the wearable market.

Apple no longer reveals the number of Apple Watch units it ships every quarter. However, Tim Cook did say during the company’s recent quarterly earnings that its wearable business is growing rapidly.

Samsung was the second-largest wearable vendor and it managed to ship 2 million smartwatches. The company also managed to post more than a 50% YoY increase in sales as it had shipped just 0.9 million smartwatches in the year-ago quarter.

Fitbit came in third and captured 10% of the smartwatch market in Q2 2019 — a decline from 15% share a year ago. The company shipped 1.2 million smartwatches in Q2 2019 while it had shipped 1.3 million smartwatches in Q2 2018. The company’s Versa Lite has failed to click with customers and the company has no answer t the Apple Watch in the high-end.

Our Take

Apple might not be innovating with the iPhone anymore but it is constantly pushing boundaries with the Apple Watch. Last year with the Apple Watch Series 4, it debuted the ECG feature which has helped save the lives of many users across the globe.

While other smartwatches also feature a heart rate scanner and other health-oriented feature, none of them are as good as the Apple Watch with their data tracking and accuracy.

[Via Strategy Analytics]