Yesterday Google made a few announcements during its keynote speech to start Google I/O, the company’s yearly developer conference.
There was a lot to take in, and there’s no doubt that Google’s main vision, one that’s focused quite a bit on a new feature, Assistant, is a broad scope that should see plenty of impact and advancements in the years to come. With Assistant, Google’s expanding what many users have relied on with Google Now and Google’s years of Search, and making it all happen in conversations with a digital personal assistant.
Assistant is all of the right things, and it’s crystallized very well in our mobile devices. Having an assistant we can speak to, get responses from, and still get things done is pretty great. We’re starting to see the proliferation of chat bots in messaging platforms, and it was honestly a bit strange to see Google not announce something similar to what Facebook is doing in Messenger, but Assistant is something better, I think.
Thanks to the power of Google’s base, including Search, Gmail, and plenty of other products and features, there’s already something to go off of for customers using the feature. Google already knows where I live, which movie theater is closest to me and the one I visit most often. It knows the movies I like, the music I like, and you get the idea. What Google is building up from is why Assistant looks so great, and will hopefully perform up to expectations.
And then it’s distilled into a perfect little device called Home, which is Google’s direct competitor to Amazon Echo. It’s a device that makes so much sense for Google it’s hard to imagine it didn’t exist already up until this point. Thanks to Home, you can have a Bluetooth speaker that’s supposed to have great audio quality, but also another device that gives you access to Google Assistant.
The Bluetooth speaker part is great, and the fact you can customize it to fit into your house more naturally is pretty awesome, too. But with Assistant on board, and with what will obviously be plenty of support from third-party developers and companies, Home is going to be pretty great. I’m honestly looking forward to having a conversation with Assistant about a movie I want to see, and then at the end of it have my movie tickets booked at my favorite cinema ready for me to pick up.
I’d honestly like to have that conversation with Siri more, though.
Right now, Siri is a tentpole feature within iOS, as it has been for quite some time now. And Siri has seen plenty of improvements over the years, since her debut. The digital personal assistant can do quite a bit, and Siri is good at what she does, but there’s obviously room to grow. It’s hard to argue that, almost objectively, Siri is outmaneuvered by Google Now, and even Microsoft’s Cortana. Yes, it’s great that Siri is baked not iOS and easily accessible with just a quick voice command on some devices, but using Google Now and even using Cortana aren’t difficult.
Apple has its eyes set on the home, thanks to things like HomeKit, and smart devices are obviously just another area that Apple can capitalize on. Part of that, as Google and Amazon are showing us, is having a device that’s easily accessible with just an owner’s voice, and can offer up a plethora of features and information with just a simple command or query. Siri is perfect for this, and let’s face it: Having a real conversation, where Siri actually feeds off of context and does more than just answer a single question and be done, would be great.
Rumor has it that Siri is coming to Macs with the release of OS X 10.12 (or the rebranded macOS), which should be debuted at this year’s Worldwide Developers Conference in June. That’s a great first step, because for the folks who have their computers on and listening when they’re home, even with a laptop, that means Siri is available with just a simple “Hey Siri” command. I’ve worked Cortana like this on a desktop PC I’ve got access to, and it’s legitimately pretty great.
But a standalone device, like Google’s Home or Amazon’s Echo, means I can access that feature without needing to be near my computer. These devices are meant to be heard without you needing to be right on top of them, and while some PCs might be better than others in this area, to really use Cortana on my desktop I basically have to be sitting right in front of it.
Now that Google is entering this specific market, and Amazon has been there for awhile, I think it’s time that Apple figures out what it needs to do to improve on the areas it believes to be improved upon, and launch a product already. Obviously we’re all accustomed to Apple taking its time, but I can’t help but think this is one thing the company has been working on already. It doesn’t matter if you launch after Google (and Amazon) at this point, Apple, just give me Siri on more devices.
(Yes, having my phone on me or even an Apple Watch strapped to my wrist does make accessing Siri a bit easier, but sometimes I want to leave my phone in another room, and I don’t own an Apple Watch (yet).)
But what do you think? Do you want to see Apple launch a Google Home/Amazon Echo competitor?