On August 18, Apple officially announced its latest music festival, this one entitled, appropriately, The Apple Music Festival, which is set to take place between September 19 and September 28.
Already, Apple has lined up several different artists to perform at the event, including Pharrell Williams, One Direction, Disclosure and others. Now, by way of Beats 1 and the official Apple Music Twitter account, the Cupertino-based company has announced three new additions to the expanding lineup: That includes The Weeknd, The Chemical Brothers, and Take That.
#AppleMusicFestival announcements continue!
Welcome @theweeknd, @ChemBros & @takethat.
More info coming soon. pic.twitter.com/vnx8dGbnNh— Apple Music (@AppleMusic) September 2, 2015
The Apple Music Festival is different than the iTunes Festival it replaces in one major way, as the new festival is only 10 days, rather than a span of 30. Otherwise, it’s still a music-focused event with popular artists taking the stage at certain times during the night as the festival unfolds.
As is par for the course, Apple will update its official Apple Music festival page with the full lineup, and update accordingly as new acts are announced, so as the event nears if you want to keep track of the performances, head through the source link below.
[via Apple Music Festival]