The Apple Watch has been available for a bit of time now, and will even be landing in more places on July 17, and in New Zealand on July 31.

As such, Apple has seen fit to launch four new advertisements focused on the company’s smartwatch, all of which focus on one main aspect of the Watch, and all so in real-world situations. The first of the ads is entitled “Goals,” and it has a focus on the fitness tracking functionality within the wearable, both from Apple’s built-in options and even some third-party options as well.

The second video, “Closer,” depicts the Watch as a device for communication, keeping people connected in a different way. The final two ads, “Beijing” and “Berlin,” are all about the Watch working as a means of navigation and translation.

All four ads are available to watch below. Apple recently launched new videos for its “Shot on iPhone 6” ad campaign.

https://youtu.be/yovbI8DOMpk

https://youtu.be/yovbI8DOMpk

https://youtu.be/Of0UWpK5bEo

https://youtu.be/ZEd6aKdeC8g