Consumer Electronics Show (CES) 2021 is finally underway. The event, like all the other events of 2020, is virtual, with all the companies holding their press conferences online. Apple has yet again made a silent appearance at the show by releasing three new ads.
Apple really hasn’t ever participated in CES but has made a silent appearance several times. Back in 2019, Apple put up a billboard in front of the convocation center in Las Vegas, where CES is usually held, highlighting Apple’s take on privacy. The billboard — What happens on your iPhone, stays on your iPhone — highlighted the importance of privacy on iPhone for Apple.
This year, Apple has released three ads that focus mainly on privacy and Apple’s commitment to the environment. The first ad highlights that the Face ID data, which is generally used to authenticate transactions and unlocking iPhones, stay on the phone. Apple even reiterates that the data isn’t even shared with them.
The second ad highlights how Apple doesn’t ‘know’ what you purchase with Apple Pay. Most companies would have used this data to target ads to the user, but Apple opts not to track the payments made via its service. Check the advertisements here.
https://youtu.be/IRAA0yJt2bQ
https://youtu.be/PJJQpqZkz_o
Finally, the third ad highlights Apple’s commitment to saving the environment. The ad shows how Apple uses recycled Aluminium to make the frame for the Apple Watch. Apple, in the past, has been bantered for removing the charging brick from the box of new iPhones but the company has stayed to its commitments. All the ads are live on Apple’s UK YouTube Channel and are expected to go live in other regions pretty soon.
We Want to Hear From You
What are your thoughts on privacy? Do you think your data should be shared with other companies? What are your thoughts on Apple’s ads? Do let us know in the comment section below!
