According to Motoramic, silver is no longer the most popular color for new cars, it was overthrown this year, by white.
Sandy McGill – BMW Designworks’ lead designer in color, materials, and finish gives Steve Jobs and Apple credit for it.
Silver was the most popular exterior car color in America for nearly a decade. But while it remains beloved by automotive designers for best showing off a car’s styling, its unstinting argent reign was finally overthrown this year. By white. According to Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, this is Steve Jobs’ doing. “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”
Steve Jobs influence on computing, media, retail and communications has been very well documented, but examples like this one reminds us that he influenced things beyond the tech world, whether intentional or not.
