Apple is using a really neat technique to market iPads and Smart Covers to onlookers, walking by its retail store glass displays. 

The displays at the Apple Store in Regent Street, London, show an iPad with the magnetic Smart Cover, which opens and closes automatically every few seconds to demonstrate the auto wake/sleep functionality, uses of the iPad, and of course catch the onlooker’s eye.

Here are a few videos showing this in action:

https://vine.co/v/OpbU9Arx5Pi

No one knows for sure how this works, but it’s likely that there are magnets hidden somewhere, that are able to move the Smart Cover.

Have you seen this at an Apple Store nearby you? Let us know in the comments below.