Microsoft Compares iPad Pro with Surface Pro 7 in Its Latest Ad

BY Mahit Huilgol

Published 5 Apr 2021

Apple’s competitors leave no stones unturned when it comes to taking potshots at the company. Be it when Apple ditched the 3.5mm audio jack on iPhone or stopped bundling the charger and EarPods with the new iPhone. Now Microsoft has put up a Surface Pro 7 advert comparing it with Apple devices.

The Surface Pro 7 in itself is an impressive machine. Microsoft’s latest ad is pretty short at just 30 seconds. Despite the time limitations, Microsoft has gone all guns blazing against iPad Pro. The presenter takes a dig at iPad Pro for not coming with a built-in kickstand and also mentions the “Magic Keyboard” being much heavier than Microsoft’s Type Cover.

As expected the presenter highlights iPad Pro’s lack of connectivity ports while Surface Pro 7 comes with “all kinds of ports.” Interestingly, even Intel took potshots at the single USB-C port on the iPad Pro and the need to carry dongles. While the points are valid, it looks more like a desperate attempt to belittle computation.

Microsoft seems to have conveniently left out specs wherein iPad Pro takes the lead. For instance, the iPad Pro manages to offer more than 10 hours of battery life while the Surface 7 Pro offers less than 8 hours. On the dimension front, the iPad Pro is sleeker than the Surface 7 Pro. Last but not least, it is slightly lighter than the Surface 7 Pro.

Our Take

Intel hogged the limelight after hiring “I am a Mac” guy in new videos praising PCs. The series of ads feature Justin Long mocking Macs. Apple has switched from Intel chips to its own M Series chip on Macs. We understand Intel is disappointed with the move but they need to do more than nitpicking about M1 chips.