Apple’s September 9th iPhone/iWatch Event: What to expect

BY Jason

Published 7 Sep 2014

Apple September 9 iPhone event

Apple confirmed its September 9th press event last week, when it sent out invites to media outlets with a cryptic tagline that said “Wish we could say more”. The cryptic tagline in the invite suggests that Apple will finally deliver on its promise of entering new product categories this year, possibly with a wearable device.

The event will take place at 10:00 am Pacific Time at the Flint Center for the Performing Arts on the campus of De Anza College in Cupertino. The Flint Center holds a special place for Apple, as it was the location that Steve Jobs introduced the original Mac 30 years ago. The venue has a much higher capacity that other Apple venues. The Apple Campus Town Hall and Yerba Buena Center have a capacity of 301 and 757 respectively, but the Flint Center has a much higher capacity of 2405 people. Apple is also constructing a mysterious large building at Flint Center just for the event, making the choice of the venue even more noteworthy.

The event is turning out to become one of the most highly anticipated Apple event in the last few years, and here’s what we can expect from the event based on all the rumors and speculations we’ve heard so far.

iPhone 6

Apple will unveil the next-generation iPhone, dubbed the iPhone 6 at the event. The device is rumored to come in two variants, one with a 4.7-inch display and the other with an even larger 5.5-inch display. While it’s almost certain that Apple will unveil the 4.7-inch iPhone 6 on September 9th, some reports suggest that the larger 5.5-inch variant, dubbed iPhone 6L, might be delayed due to production issues.

There have been several rumored resolutions of the iPhone 6’s bigger display, but the most common amongst them has been 1334 x 750 for the 4.7-inch display, which translates to the same 326 ppi pixel density as the current iPhone.

The iPhone 6 is also expected to feature an NFC chip to power an Apple-backed mobile payments system, which will presumably work with Visa, MasterCard and American Express cards.

The device will also feature a new A8 chip, an improved camera sensor, a better battery and a lot more. For a full rundown of iPhone 6 rumors, be sure to check out our iPhone 6 rumor roundup.

iOS 8

iOS 8 logo

Apple introduced iOS 8 at WWDC in June with a whole bunch of new features like custom keyboards, widgets, share and photo extensions, HealthKit, interactive notifications, Family Sharing and a lot more.

iOS 8 will also contain changes to support the new NFC mobile payments service to be launched with the iPhone 6, which presumably will be integrated with the Passbook app.

You can learn more about new iOS 8 features by clicking on the feature-specific links below:


iPhone 6 inspired iWatch concept - 6

Along with the iPhone 6, Apple will reportedly also announce the iWatch, its widely-rumored wearable product. The device will come with a number of sensors to keep track of your health and fitness, and feed data into iOS 8’s new HealthKit framework. It will have a curved, flexible OLED display, and will be available in two sizes, 1.3-inch and 1.5-inch.

Rumors suggest the device will run iOS, and will support existing features like Siri, Handoff etc. It’ll have 512MB or RAM and 8GB of storage, but its battery will reportedly last for a short duration, which could be a concern.

To learn more about the iWatch, head over to our iWatch rumor roundup.

iPad Air 2

iPad Air 2 mockup

Apple has traditionally held separate events for iPhone and iPad, but reports claim that this year, the iPad Air 2 will be launched alongside the iPhone 6. The device will likely come in three colors, including a gold option, anti-reflective coating, minor design changes, Touch ID and of course a faster chip.

The improvements aren’t substantial over the current generation iPad Air, which is why we’re guessing Apple could club the announcement into the September 9th event.

Wrap up

We expect the event flow to be very similar to previous events, where Tim Cook starts off the event by talking about iPhone numbers, calls up Phil Schiller to announce new products, who in turn calls Craig Federighi to talk about software specific features, if any, followed by a video featuring Jony Ive talking about the new hardware.

The event will be concluded by Tim Cook, who summarizes the day’s announcements and thank everyone for making it for the event.

We’ll be bringing live coverage of the event so don’t forget to join us at 10am PT or 1pm ET or 6pm GMT on Tuesday, September 9th.

What would you like to see announced at the event? Please share your thoughts in the comments below.