Apple updates App Store developer guidelines ahead of iOS 8, won’t accept ‘plain creepy’ apps

BY Joe Rossignol

Published 3 Sep 2014

app store review rejection

Apple has updated its official App Store Review Guidelines ahead of the imminent launch of iOS 8, adding new sections for Extensions, HomeKit, HealthKit and TestFlight that pertain to the upcoming software update. The company has also made it clear that developers submitting “plain creepy” apps will probably have their work rejected. 

“We have over a million Apps in the App Store,” writes Apple, in the introductory section of its App Store guidelines page. “If your App doesn’t do something useful, unique or provide some form of lasting entertainment, or if your app is plain creepy, it may not be accepted.”

The new developer guideline fall within sections 25 to 28, outlining various rules and general practices that App Store developers must follow in order to ensure that their app is approved. Under the new Extensions section, for example, it is stated that keyboard extensions must remain functional with no network access.

Meanwhile, the HomeKit and HealthKit sections provide guidelines for acceptable use of the two developer frameworks, such as how apps using the HomeKit framework must have a primary purpose of providing home automation services. Likewise, apps using the HealthKit framework to store health information in iCloud will be rejected.

The guidelines for TestFlight pertain to specific restrictions involving how developers can use the service for beta testing their apps ahead of public release on the App Store. One notable rule is that apps using TestFlight must be submitted for review whenever a build contains material changes to content or functionality.

Apple notes that it might be considered a control freak for implementing such specific App Store guidelines, but it wants to ensure that all users have a quality experience with its products.

The guidelines are subject to change at any time.

iOS 8 should be preinstalled on the iPhone 6 following its expected release later this month, in addition to being seeded for existing iOS devices a few days prior. Don’t forget to check out our iPhone 6 Rumor Roundup for everything you need to know about the upcoming smartphone.

[Apple via MacRumors]